Leadership sometimes means doing what's right and not what's popular.
Saul didn't kill the Amalekite king Agag as God had ordered because he was afraid of the people in his army, who just so happened to want the best of the livestock too. Ulterior motives not withstanding, Saul didn't do what the Lord had commanded him to do. He was swayed by opinion polls and nationwide surveys. Some pundit on some cable channel convinced the listeners that this was the better way, and they, in turn, convinced Saul - or at least made him a coward.
The best possible situation is when the right thing is also the popular thing. The next possible situation is when you can convince people that the right thing is the right thing and it becomes the popular thing.
But sometimes it means doing the right thing no matter who says what or who stands opposite or the consequences that may come.